Calendar & Course Outline
Course Outline
This fellowship is a 12-week course teaching students – through experiential, project-based and lecture modules – fundamentals in journalism and editorial “narrative” and storytelling. The 12 weeks are broken down into the following themes & activities being executed on a weekly basis.
Week 1 - Introduction
Week 2 – Media: What is it?
Week 3 - Persuasive Messaging
Week 4 – Writing & Messaging Fundamentals
Week 5 – Social Media, Part I
Week 6 – Intersection of Media and Public Affairs
Week 1 - Introduction
- Instructor introduction
- Course outline
- Media platform introduction
- Expectations
- Discussion
- Planning
- First assignment(s)
- Start journals
Week 2 – Media: What is it?
- Reading assignment discussion
- Blog and social media audit/set-up
- Blog assignment
- Social media assignment
- Production assignment
- Writing primer
- Journals due
Week 3 - Persuasive Messaging
- Guest expert (TBA) and student discussion
- Reading assignment discussion
- Case study
- Social media examination
- Blog assignment
- Social media assignment
- Production assignment
- Social media primer
- Journals due
Week 4 – Writing & Messaging Fundamentals
- Case study examination
- Discussion
- Reading assessment
- Blog assignment
- Social media assignment
- Production assignment
- Graphics primer
- Journals due
Week 5 – Social Media, Part I
- Guest expert (TBA) and student discussion
- Reading assessment discussion
- Blog assignment
- Social media assignment
- Production assignment
- Writing primer
- Journals due
Week 6 – Intersection of Media and Public Affairs
- Guest expert (TBA) and student discussion
- Case study examination
- Reading assessment
- Blog assignment
- Social media assignment
- Production assignment
- Social media primer
- Journals due
Week 7 – Misinformation and Disinformation
Week 8 – Research Fundamentals
Week 9 – Crisis Communications
Week 10 – Engaging Governance
Week 11 – Digital Persuasion Power
Week 12 – Connecting the "Three Ps: Protest, Politics & Policy"
Week 7 – Misinformation and Disinformation
- Guest expert (TBA) and student discussion
- Discussion
- Reading assessment
- Blog assignment
- Social media assignment
- Production assignment
- Graphics primer
- Journals due
Week 8 – Research Fundamentals
- Discussion
- Reading assessment discussion
- Blog assignment
- Social media assignment
- Production assignment
- Writing primer
- Journals due
Week 9 – Crisis Communications
- Guest expert (TBA) and student discussion
- Reading assessment discussion
- Blog assignment
- Social media assignment
- Production assignment
- Social media primer
- Journals due
Week 10 – Engaging Governance
- Guest expert (TBA) and student discussion
- Case study examination
- Discussion
- Reading assessment
- Blog assignment
- Social media assignment
- Production assignment
- Graphics primer
- Journals due
Week 11 – Digital Persuasion Power
- Guest expert (TBA) and student discussion
- Case study examination
- Discussion
- Reading assessment
- Blog assignment
- Social media assignment
- Production assignment
- Writing primer
- Journals due
Week 12 – Connecting the "Three Ps: Protest, Politics & Policy"
- Case study examination
- Discussion
- Blog assignment
- Social media assignment
- Production assignment
- Journals due – final questions/instructions for Capstone due end of week
- FINAL CAPSTONE PAPER/PROJECT DUE THE LAST FRIDAY OF FELLOWSHIP
